Who is EQ Ads?

Looking for ways to reach consumers to generate revenue, insights, and drive brand loyalty in a more measurable and accountable way. So were we. That’s why we created EQ Ads.

EQ Ads simplifies complex media buying processes to deliver the most targeted audience for marketers, and a great experience for consumers. Whether your goal is to drive more page views to a site, or generate more qualified leads - EQ Ads will deliver results.

As audience specialists, we invest in partnerships and technologies that help us target and re-target consumers that match your ideal criteria. Whether you choose to target through content matching (keyword match), through matching search queries, or through behavioral segments, EQ will ensure that your message is delivered to the right person, in the right context, and at the right time.

Innovative targeting would count for much if not supported by powerful media buying optimization. Our advanced analytics and modeling system will automatically optimize your campaign to a CTR, CPC or CPA goal to ensure that you see results… and fast.

Our Mission

Our mission is to make the complex seem simple.

We understand that marketers are seeking the most targeted audience for the best possible price, in manner that is safe and simple for advertisers to work with.

Our Service Commitment:

Targeting Innovation: How about 2,500 granular audience segments to choose from for starters? We index over 10 Million pages each day based on an elaborate keyword matching system that we built ourselves. EQ Ads can also provide re-targeting from an advertiser’s site, or from one of our many data partners.

Brand Saftey: EQ developed a crawling system that weeds out pages that can harm your brand. We have created negative keyword categories that can be excluded on campaigns including sexuality, violence, gambling, drugs, and much more. We also use industry proven tools like Click Forensics by Adometry to exclude poor quality placements before the ad is served.

Media Plan Automation: Gone are the days of scanning through thousands of placements to optimize campaigns. EQ has partnered with the award winning Infer RTB Optimizer to bring you fully automated media plan creation and regeneration.

Expert Team: Just provide your desired consumer segments and ad creative. The team at EQ Ads will take it from there.

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